Rightsize Facility President Mason Awtry recently appeared on Naperville Community Television's Inside the Chamber series for a panel discussion on the psychology of branding.
Branding plays an important part in creating your office environment, as Awtry explains on the show.
"We ask our customers: what do you want customers to think of you when they walk in? What do you want recruits to think of your organization? How do you want your current staff to perceive the company and where it’s going?"